“An
attempt at visualizing the Fourth Dimension: Take a point, stretch it into a
line, curl it into a circle, twist it into a sphere, and punch through the
sphere.” –Albert Einstein
Einstein’s
quote explains how we can visualize the fourth dimension geometrically, but
when it comes to 4D digital media technology, it is much easier to experience
it than explain it. Feeling wind blow through your hair, vibrations from your
chair, drops of water on your skin, the smell of gunpowder…these are all
possible effects that you might experience depending on what 4D movie that you
are seeing. The effects are synchronized with the movie so your senses are
stimulated to immerse you.
Adding
a fourth dimension in entertainment includes anything from effects that we can
physically feel and smell, to strobe lights which excite our senses. 4D
technology is most often used in medical imaging devices and has not been
popular among the masses when it comes to cinema entertainment.
One
of the reasons for this may be that it is pretty darn expensive to build a
theater that is capable of offering the 4D experience. The only 4D movie
experience I have had was at the Shedd Aquarium. According to Wikipedia, 4D
films are most often presented in custom-built theatres at special venues (e.g.
Lego 4D Cinema) and there are “…some movie theaters have the ability to present
4D versions of wide-release 3D films.”
Although
4D technology is widely used in the medical field, it probably will not be as
widely used in the entertainment industry for a pretty long while. The hype of
3D technology in advertising is only just the beginning, as advertisers realize the
opportunities that will make their brands stand out. We have not even reached the
peak of consumption of 3D technology in entertainment and advertising yet. 4D will have to wait a little while.
4d film. In (2013). Wikipedia. Retrieved from http://en.wikipedia.org/wiki/4D_film
Quotationsbook. (n.d.). Retrieved from http://quotationsbook.com/quote/40865/
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