Augmented reality: a new way to interact with the world

            Augmented reality “…allows you to be able to display information in a way that was never before possible” mentions Matt Mills, a technologist who comes from Aurasma and was featured in TEDGlobal 2012.  In his presentation, Mills presents a new augmented reality tool, Aurasma, that will change the way we interact with the world. 

            My mind has been going crazy, thinking of all the possibilities of how I will begin to use this new technology in my own life. But zooming out and looking at even a bigger picture, what great things we can do outside of our social lives and networks; to expand and reach people outside of our networks and to connect and help them. Augmented reality technology and Aurasma now make it a fun, creative, and most importantly, convenient way to interact with your world.

“This is the next step on from simply browsing the internet because now the digital content we discover, create and share can be woven seamlessly in to the world around us,” says Mills. New digital technology, like augmented reality, calls upon the creative side of all of us to share with each other new and exciting ideas and ways to interact with the world.

            In my digital advertising blog (http://elcinozbay2.blogspot.com/), one of my blog postings was about brands advertising in Super Bowl 2013 and how they are using remediation. I wrote about how a lot of brands nowadays are using hashtags and URLs, a popular way to increase interactivity, breaking through the limits that traditional media present. A television or print ad becomes the medium instead of the content. I ended the post with a question, wondering what the next trend would be; or if hashtags and URLs will still stay popular for a while. I am predicting that advertisers who compete for the digital era audience attention and want to be successful, they should already be thinking of ways to utilize this new technology in future ads.  

Tedtalks Matt Mills: Image recognition that triggers augmented reality [Web]. (2012). Retrieved from
http://www.ted.com/talks/matt_mills_image_recognition_that_triggers_augmented_reality.html